Beauty Influencers: Be Prepared with E&O Insurance in Case You Get Sued.
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Beauty influencers on social media/beauty YouTubers should acknowledge the reality that the more popular they get, the more of an opening is created for potential legal liability and lawsuits.
Don’t think you could get sued because of some posts or videos that you publish on social media? Well, think again. Just look at the below real-life examples of lawsuits brought against beauty influencers/beauty YouTubers to see how real this threat is:
Makeup influencer sued by celebrity’s estate
In 2020, a prominent makeup influencer was sued by a deceased celebrity’s estate because the influencer had allegedly branded some products based on this celebrity without the estate’s permission.
If found to be true, this would likely be an infringement of the estate’s rights of publicity. The right of publicity is both a statutory and a common law right to limit the public use of one's name, likeness and/or identity, particularly for commercial purposes. As opposed to the right of privacy, the right of publicity survives death. Read more in this post: THE DELICATE ART OF MAKING A BIO PIC W/O GETTING PERMISSION (PART 2)
Social Media Influencer Errors & Omissions (E&O) Insurance provides protection against claims of infringement of the rights of publicity.
Celebrity influencer sued by cosmetics company
In 2018, a prominent media personality/socialite was sued by a small cosmetics company. The lawsuit alleged that this celebrity’s eyeshadow product copied the company’s eyeshadow palette of the same name. The company also alleged that the celebrity had copied their trademark on this product.
Social Media Influencer Errors & Omissions (E&O) Insurance policies insure against claims arising from accidentally infringing a copyright or trademark, false endorsement and/or unfair competition, which are all issues involved in this case.
Get Social Media Influencer Liability Insurance | Errors & Omissions (E&O) Insurance for Social Media Influencers | Beauty Influencer E&O Insurance | Fashion Influencer Insurance | Makeup Influencer Insurance | Beauty YouTuber Insurance
Social Media Influencer Liability Insurance, also known as E&O Insurance, or Multimedia Risk Insurance covers legal liability and defense for social media influencers against lawsuits alleging:
- Unauthorized use of titles, formats, ideas, characters, plots
- Unfair competition
- Defamation of character/libel/slander
- Invasion of privacy
- Infringement of rights of publicity
- And more!