From Reel West Magazine Nov. 14, 2014 E-News
FRONT ROW INSURANCE BROKERS LAUNCH SHORT TERM PRODUCTION INSURANCE - ONLINE TOOL PROVIDES QUOTES WITHIN MINUTES
Over 800 producers and filmmakers have visited the site since the launch last October, says Front Row Insurance President David W. Hamilton.
The online Short Term Production Insurance program allows filmmakers to obtain quotes for short-term projects in less than five minutes, 24/7. The types of short shoots that can be covered are: short films under 30 minutes in length, commercials, music videos, documentaries, public service announcements, corporate films, teasers and more. Clients from across Canada can choose short-term equipment insurance for their rented gear, and/or short-term general liability to protect filming locations. Coverage can also include props, sets and wardrobes, as well as rented production vehicles. Policy terms are for up to 15 days and coverage is provided anywhere in Canada and the United States.
"Most of the 800 visitors have obtained a quote. They can get a quote themselves on the site in two minutes," says Hamilton. "The average time spent on the site is six minutes and 10 seconds."
52 sales in the first month is an excellent result, he adds.
Hamilton says Front Row developed the program because they saw an explosion of low budget HD productions that film in less than 15 days.
"We were getting a lot of inquiries through our website after normal working hours. The best way to do this was to automate it," says Hamilton. "We did a lot of testing before launch and except for some minor tweaks it is working as planned."