{"portalId":61352,"siteId":0,"id":3010662022,"slug":"articles/the-social-network-without-getting-permission-from-mark-zuckerberg-part-3","contentTypeId":null,"contentGroupId":952267656,"campaign":"","categoryId":3,"state":"PUBLISHED","publishDate":1435249920000,"created":1435091857000,"updated":1649435864937,"templatePath":"","name":"<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)</span>","mabExperimentId":null,"archived":false,"authorName":null,"deletedAt":0,"freezeDate":1435249920000,"processingStatus":"PUBLISHED","previewKey":"T0CBMEMJ","abTestId":null,"createdById":313859,"updatedById":7915797,"domain":"","resolvedDomain":"www.frontrowinsurance.com","legacyId":null,"performableGuid":"","isDraft":false,"subcategory":"normal_blog_post","abStatus":null,"blueprintTypeId":0,"folderId":null,"analyticsPageId":"3010662022","flexAreas":{},"widgetContainers":{"Sidebar_Modules":{"widgets":[{"css":{},"child_css":{},"type":"blog_subscribe","order":0,"label":"Blog Email Subscription","id":1489080656654,"body":{"overrideable":false,"response_message":"Thanks for Subscribing!","select_blog":"default","title":"Subscribe to Email Updates"},"deleted_at":1562946973001}],"deleted_at":1562946973001}},"widgets":{"name":{"body":{"title":"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)"},"id":"name","name":"name","type":"text","label":"Title"},"module_156398965931111":{"body":{"path":"/Marketplace/HubSpot/Team_Member/Team Member","widget_name":"Team Member","definition_id":null,"wrapping_html":"","module_id":8696351,"per_widget_wrapper_html":"","smart_type":"NOT_SMART","type":"module","tag":"module","smart_objects":null},"css":{},"child_css":{},"id":"module_156398965931111","name":"module_156398965931111","type":"module","order":9,"label":"Team Member","smart_type":null,"styles":{},"module_id":8696351,"deleted_at":1649435859518},"post_body":{"body":{"html":"<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<!--more--><p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of E&amp;O insurance is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with E&amp;O insurance in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to Rights of Privacy and Publicity, False Light and Defamation.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span><span><em><span>Member Law Society of British Columbia, Canada </span></em><span>|<em>&nbsp;Member State Bar of California, USA </em></span><em><span>(inactive)</span></em></span></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>"},"id":"post_body","name":"post_body","type":"rich_text","label":"Blog Content","deleted_at":1606770115974},"menu_header_sector_categories":{"css":{},"child_css":{},"name":"menu_header_sector_categories","type":"menu","label":"Menu Header Sector 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yyyy","rssCustomFeed":"","rssDescription":"RSS feeds for ","rssItemHeader":"","rssItemFooter":"<IMG style=\"WIDTH: 144px; HEIGHT: 78px\" title=\"\" border=0 alt=\"\" align=center src=\"http://focusinsurance.web6.hubspot.com/Portals/61352/images//logo_final.jpg\" width=138 height=78 mce_src=\"/Portals/61352/images//logo_final.jpg\">","legacyTabId":137640,"legacyModuleId":"164112","legacyGuid":"469ce2ec-4dd9-442d-984a-3bab2557a02f","ampHeaderColor":"#1e1e1e","ampHeaderBackgroundColor":"#ffffff","ampBodyColor":"#404040","ampLinkColor":"#416bb3","ampHeaderFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampHeaderFontSize":"36","ampBodyFont":"'Helvetica Neue', Helvetica, Arial, sans-serif","ampBodyFontSize":"18","ampLogoSrc":"https://cdn2.hubspot.net/hubfs/61352/front-row-logo.png","ampLogoAlt":"Front Row Insurance logo","ampLogoHeight":63,"ampLogoWidth":175,"ampCustomCss":"","generateJsonLdEnabled":false,"urlSegments":{},"analyticsPageId":137640,"publicTitle":"The Front Row View (entertainment insurance blog)","htmlTitle":"The Front Row View (entertainment insurance blog)","htmlHead":"<!-- Blog Schema by Front Row Insurance // https://www.frontrowinsurance.com/ -->\n\n<script type=\"application/ld+json\">\n {\n \"@context\": \"http://schema.org\",\n \"@type\": \"BlogPosting\",\n \"mainEntityOfPage\":{\n \"@type\":\"WebPage\",\n \"@id\":\"https://www.frontrowinsurance.com/articles/the-social-network-without-getting-permission-from-mark-zuckerberg-part-3\"\n },\n \"headline\": \"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)\",\n \"image\": {\n \"@type\": \"ImageObject\",\n \"url\": \"\"\n },\n \"datePublished\": \"2015-06-25 16:32:00\",\n \"dateModified\": \"\",\n \"author\": {\n \"@type\": \"Person\",\n \"name\": \"') }}\"\n },\n \"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"FRONT ROW INSURANCE BROKERS\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": 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async=\"async\"></script>","htmlFooter":"<!-- DELTA-->","htmlFooterIsShared":false,"postHtmlFooter":"<!-- OMEGA-->","htmlKeywords":["Front Row Insurance Blog"," entertainment blog"," film blog"," film insurance"," event insurance"," film festival blog"," production blog"," musicians blog"," "],"postsPerListingPage":10,"postsPerRssFeed":10,"allowComments":true,"closeCommentsOlder":0,"commentModeration":true,"commentNotificationEmails":["mike@frontrowinsurance.com","grant@frontrowinsurance.com"],"commentVerificationText":"","captchaAlways":false,"captchaAfterDays":7,"itemLayoutId":null,"itemTemplatePath":"prox_frontrow/templates/blog/blog-post.html","listingLayoutId":null,"listingTemplatePath":"prox_frontrow/templates/blog/blog-listing.html","itemTemplateIsShared":false,"usesDefaultTemplate":false,"defaultGroupStyleId":"","showSummaryInListing":false,"showSummaryInRss":true,"showSummaryInEmails":true,"useFeaturedImageInSummary":true,"urlBase":"www.frontrowinsurance.com/articles","slug":"articles","description":"The Front Row Insurance Blog where you can learn and converse about all things entertainment insurance related.","header":null,"label":"The Front Row View (entertainment insurance blog)","cdnPurgeEmbargoTime":null,"audienceAccess":"PUBLIC"},"themePath":null,"htmlTitle":"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)","postListContent":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></span>","postEmailContent":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","postSummaryRss":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","postBodyRss":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>","postRssContent":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","rssSummaryFeaturedImage":"","rssBody":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>","rssSummary":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","postFeaturedImageIfEnabled":"","postListSummaryFeaturedImage":"","postRssSummaryFeaturedImage":"","keywords":[],"isInstantEmailEnabled":true,"isSocialPublishingEnabled":false,"blogPostAuthor":{"portalId":61352,"id":3035893120,"created":1435092071507,"updated":1435092071507,"deletedAt":0,"fullName":"Jeff Young and Tarek Elneweihi","email":null,"userId":null,"username":null,"slug":"jeff-young-and-tarek-elneweihi","language":null,"translatedFromId":null,"name":"Jeff Young and Tarek Elneweihi","translations":{},"cosObjectType":"BLOG_AUTHOR","bio":"","website":"","twitter":"","facebook":"","linkedin":"","avatar":"","gravatarUrl":null,"twitterUsername":"","hasSocialProfiles":false,"displayName":"Jeff Young and Tarek Elneweihi","label":"Jeff Young and Tarek Elneweihi","cdnPurgeEmbargoTime":null},"tagIds":[949708924,949709454,2961176071,3018572197,3018617752,3023994434,3024038054],"topicIds":[949708924,949709454,2961176071,3018572197,3018617752,3023994434,3024038054],"topicList":[{"id":949708924,"portalId":61352,"name":"Film Producer's E&O Insurance","slug":"film-producers-eo-insurance","description":"","created":1401901730000,"updated":1649856909544,"deletedAt":0,"categoryId":0,"contentIds":[],"language":"en","translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Film Producer's E&O Insurance","cdnPurgeEmbargoTime":null},{"id":949709454,"portalId":61352,"name":"Documentary Insurance","slug":"documentary-insurance","description":"","created":1401901780000,"updated":1401901780001,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Documentary Insurance","cdnPurgeEmbargoTime":null},{"id":2961176071,"portalId":61352,"name":"Altman & Company","slug":"altman-company","description":"","created":1434565727000,"updated":1434565727001,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Altman & Company","cdnPurgeEmbargoTime":null},{"id":3018572197,"portalId":61352,"name":"Rights of publicity","slug":"rights-of-publicity","description":"","created":1435181061000,"updated":1632924543374,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Rights of publicity","cdnPurgeEmbargoTime":null},{"id":3018617752,"portalId":61352,"name":"Rights of privacy","slug":"rights-of-privacy","description":"","created":1435181044000,"updated":1632924539635,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Rights of privacy","cdnPurgeEmbargoTime":null},{"id":3023994434,"portalId":61352,"name":"Defamation insurance","slug":"defamation-insurance","description":"","created":1435181084000,"updated":1632924204986,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Defamation insurance","cdnPurgeEmbargoTime":null},{"id":3024038054,"portalId":61352,"name":"Film permission","slug":"film-permission","description":"","created":1435180986000,"updated":1435180986001,"deletedAt":0,"categoryId":0,"contentIds":[],"language":null,"translatedFromId":null,"translations":{},"cosObjectType":"TAG","label":"Film permission","cdnPurgeEmbargoTime":null}],"tagNames":["Film Producer's E&O Insurance","Documentary Insurance","Altman & Company","Rights of publicity","Rights of privacy","Defamation insurance","Film permission"],"topicNames":["Film Producer's E&O Insurance","Documentary Insurance","Altman & Company","Rights of publicity","Rights of privacy","Defamation insurance","Film permission"],"areCommentsAllowed":true,"isCaptchaRequired":true,"syncedWithBlogRoot":true,"enableGoogleAmpOutputOverride":false,"generateJsonLdEnabledOverride":true,"compositionId":0,"contentGroup":952267656,"publishDateLocalized":{"format":"medium","language":"en_US","date":1435249920000},"postTemplate":"prox_frontrow/templates/blog/blog-post.html","listTemplate":"prox_frontrow/templates/blog/blog-listing.html","postBody":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></span>","postSummary":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","blogPostScheduleTaskUid":null,"blogPublishToSocialMediaTask":"DONE_NOT_SENT","blogPublishInstantEmailTaskUid":"DONE","blogPublishInstantEmailCampaignId":null,"blogPublishInstantEmailRetryCount":null,"audienceAccess":"PUBLIC","templatePathForRender":"prox_frontrow/templates/blog/blog-post.html","useFeaturedImage":false,"title":"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)","headHtml":null,"footerHtml":null,"attachedStylesheets":[],"enableDomainStylesheets":null,"includeDefaultCustomCss":null,"pageTitle":"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)","publishedAt":1649435864929,"authorUsername":null,"enableLayoutStylesheets":null,"tweet":null,"tweetAt":null,"campaignName":"","campaignUtm":null,"metaKeywords":null,"metaDescription":"Part 3: Planning on making a film about another person but not sure whether you have the proper authority to go through with it? ","tweetImmediately":false,"publishImmediately":false,"securityState":"NONE","scheduledUpdateDate":0,"placementGuids":[],"propertyForDynamicPageTitle":null,"propertyForDynamicPageSlug":null,"propertyForDynamicPageMetaDescription":null,"propertyForDynamicPageFeaturedImage":null,"propertyForDynamicPageCanonicalUrl":null,"previewImageSrc":null,"legacyBlogTabid":null,"legacyPostGuid":null,"publicAccessRulesEnabled":false,"publicAccessRules":[],"performableVariationLetter":null,"styleOverrideId":null,"hasUserChanges":true,"css":{},"cssText":"","createdTime":1435091857000,"unpublishedAt":0,"pastMabExperimentIds":[],"archivedInDashboard":false,"publishedById":7915797,"allowedSlugConflict":false,"analyticsPageType":"blog-post","ab":false,"abVariation":false,"abVariationAutomated":false,"mab":false,"mabMaster":false,"mabVariant":false,"publishDateLocalTime":1435249920000,"linkRelCanonicalUrl":"","publishedUrl":"https://www.frontrowinsurance.com/articles/the-social-network-without-getting-permission-from-mark-zuckerberg-part-3","pageRedirected":false,"pageExpiryEnabled":null,"pageExpiryDate":null,"pageExpiryRedirectId":null,"pageExpiryRedirectUrl":null,"translatedContent":{},"deletedBy":null,"stateWhenDeleted":null,"clonedFrom":null,"stagedFrom":null,"personas":[],"composeBody":null,"featuredImage":"","featuredImageAltText":"","featuredImageWidth":0,"featuredImageHeight":0,"publishTimezoneOffset":null,"layoutSections":{},"themeSettingsValues":null,"header":null,"password":null,"url":"https://www.frontrowinsurance.com/articles/the-social-network-without-getting-permission-from-mark-zuckerberg-part-3","author":null,"cdnPurgeEmbargoTime":null,"label":"<span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\" >The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)</span>","currentState":"PUBLISHED","lastEditSessionId":null,"lastEditUpdateId":null,"isPublished":true,"contentTypeCategory":3,"contentTypeCategoryId":3,"currentlyPublished":true,"category":3,"topics":[949708924,949709454,2961176071,3018572197,3018617752,3023994434,3024038054],"meta":{"has_user_changes":true,"author_username":"nedia@frontrowinsurance.com","blog_publish_instant_email_task_uid":"DONE","use_featured_image":false,"topic_ids":[949708924,949709454,2961176071,3018572197,3018617752,3023994434,3024038054],"author_user_id":4012692,"rss_summary":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","featured_image":"","keywords":[],"campaign_name":"","post_summary":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n","meta_description":"Part 3: Planning on making a film about another person but not sure whether you have the proper authority to go through with it? ","html_title":"The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)","post_body":"<span id=\"hs_cos_wrapper_post_body\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text\" style=\"\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"rich_text\" ><p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></span>","publish_immediately":false,"author_email":"nedia@frontrowinsurance.com","rss_body":"<p><span style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">The court ruled:</span></span></span><span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span></p>\n<!--more-->\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song \"Bette Davis Eyes,\" and the recent film \"Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean.\" To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> is not applicable.</span></span></p>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">Furthermore:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">And:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">[…]</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, <span style=\"text-decoration: underline;\">it is an integral element of the film and the film-maker's artistic expressions</span>.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: 'Candara','sans-serif';\">The court then summarized as follows:</span><span style=\"font-family: 'Candara','sans-serif'; font-size: 12pt;\"></span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"MsoNormal\" style=\"margin: 12pt 0cm 0pt 36pt;\"><span style=\"font-family: 'Candara','sans-serif'; font-size: 10pt;\"><span style=\"color: #000000;\" color=\"#000000\">In sum, we hold that section 43(a) of the <em style=\"mso-bidi-font-style: normal;\">Lanham Act</em> <span style=\"text-decoration: underline;\">does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content.</span> Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, <span style=\"text-decoration: underline;\">would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.”</span> Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.</span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of <em style=\"mso-bidi-font-style: normal;\">The Social Network</em>, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><strong style=\"mso-bidi-font-weight: normal;\"><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\">If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission?<span style=\"font-family: Candara;\" face=\"Candara\"><span style=\"mso-spacerun: yes;\">&nbsp; </span></span></span></span></span></span></strong></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\">Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.</span></span></span></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\">Of course, one of the purposes of <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with <a href=\"/sectors/e-o-insurance\" rel=\"noopener\">E&amp;O insurance</a> in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"> could be a much higher E&amp;O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">Rights of Privacy</a> and Publicity, <a href=\"/articles/invasion-of-privacy-and-false-light\" rel=\"noopener\">False Light</a> and <a href=\"/articles/eo-clearance-process-claims-of-libel\" rel=\"noopener\">Defamation</a>.</span><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif';\"></span></span></span></p>\n<h3>OTHER E&amp;O CASES</h3>\n<ul>\n<li><a href=\"https://www.frontrowinsurance.com/articles/avatar-producer-recieves-credit-where-credit-is-earned-thanks-to-eo-insurance\" rel=\" noopener\">Avatar &amp; E&amp;O</a></li>\n<li><a href=\"https://www.frontrowinsurance.com/articles/power-rangers-and-producers-errors-omissions-insurance\" rel=\" noopener\">Power/Rangers &amp; E&amp;O</a></li>\n<li><a href=\"/articles/blurring-the-lines-of-music-infringement-law-three-perspectives-in-one\" rel=\" noopener\">Marvin Gaye vs. Robin Thicke and Pharrel Williams (Blurred Lines)</a><br><br></li>\n</ul>\n<p><span style=\"font-size: 24px;\"><span size=\"3\"><span size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> &nbsp; <span style=\"text-decoration: underline;\"><strong>Jeff Young</strong></span></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"><br></span><span><span><strong><span>Jeff Young</span></strong><span>,</span><span>&nbsp;J.D. | </span><span>Barrister &amp; Solicitor | Trademark Agent</span><span> (Canada and US)<br></span></span></span><strong><span><a href=\"mailto:jy@arenaltman.com\"><span>jy@arenaltman.com</span></a></span></strong><span><span><span> | Direct: 604.563.1192<br></span></span></span><span style=\"font-size: 16px;\"><em>Member Law Society of British Columbia, Canada </em>|<em>&nbsp;Member State Bar of California, USA </em><em>(inactive)</em></span></p>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">The Lawyer’s Lawyer</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Educator and formerly practiced in-house with VANOC and UBCP</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Music producer, composer and expert snowboarder</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (1988) and California (2010)</span></span></li>\n</ul>\n</ul>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"color: #000000; font-family: arial,helvetica,sans-serif;\" color=\"#000000\"><span face=\"Calibri\"><strong><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\">ALTMAN &amp; COMPANY</span></strong><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">&nbsp;| </span></span></span><span style=\"color: #000000; font-size: 14px;\" color=\"#000000\"><span face=\"Calibri\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Business and Entertainment Law</span></span></span></p>\n<span style=\"font-family: arial,helvetica,sans-serif; font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span lang=\"EN-US\" style=\"font-size: 12pt; mso-ansi-language: EN-US;\"><span style=\"color: #000000;\" color=\"#000000\"><span style=\"font-family: Calibri;\" face=\"Calibri\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span><span style=\"text-decoration: underline;\"></span></span></span></span></p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\">&nbsp;<br></span></span></span><span style=\"line-height: 1em; font-size: 24px;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000;\" color=\"#000000\">&nbsp;</span></span><span style=\"text-decoration: underline;\"><span lang=\"EN-US\" style=\"font-family: 'Times New Roman','serif'; mso-ansi-language: EN-US; mso-fareast-language: EN-CA;\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span style=\"font-family: arial,helvetica,sans-serif;\">Tarek Elmeweihi</span></span></span></span></span><span style=\"text-decoration: underline;\"><span style=\"line-height: 1em;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000; text-decoration: underline;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span><span style=\"color: #000000; font-family: Times New Roman; text-decoration: underline;\" face=\"Times New Roman\" color=\"#000000\"> </span></span></span>\n<ul type=\"disc\">\n<ul type=\"disc\">\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Associate</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Musician and music producer handling litigation files and entertainment contract</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><span style=\"color: #000000;\" color=\"#000000\">Called in BC (2013)</span></span></li>\n<li class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"><span lang=\"EN-US\" style=\"line-height: 1.15em; font-family: 'Times New Roman','serif'; font-size: 12pt; mso-ansi-language: EN-US; mso-fareast-language: EN-CA; mso-fareast-font-family: 'Times New Roman';\"><a href=\"mailto:tare@arenaltman.com\">tarek@arenaltman.com</a></span><span style=\"color: #000000; font-family: Times New Roman;\" face=\"Times New Roman\" color=\"#000000\"> </span><span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span></li>\n</ul>\n</ul>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-family: arial,helvetica,sans-serif; font-size: 14px;\">&nbsp;<span style=\"font-size: 16px;\"><strong>ALTMAN &amp; COMPANY</strong></span>&nbsp;| Business and Entertainment Law<br>Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4</span></p>\n<p>&nbsp;</p>\n<span style=\"font-size: medium;\" size=\"3\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\"></span></span></span></span>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\"><span style=\"font-size: medium;\" size=\"3\"><span style=\"color: #000000;\" color=\"#000000\"><span lang=\"EN-US\" style=\"font-family: 'Candara','sans-serif'; mso-bidi-font-family: Calibri;\">Page 3 of 3 (Links to page <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerbergyour-blog-post-title-here\">1</a> and <a href=\"http://www.frontrowinsurance.com/articles/how-can-you-make-a-film-like-the-social-network-without-getting-permission-from-mark-zuckerberg-part-2\">2</a>)</span></span></span></p>\n<p class=\"articletext\" style=\"margin: 1em 0cm; text-align: justify;\">&nbsp;</p>\n<h3>RELATED LINK:</h3>\n<p><a href=\"/errors-omissions-insurance-101\" rel=\" noopener\">E&amp;O Insurance 101 &amp; How to Protect Your Film Project</a></p>\n<p><a href=\"/articles/eo-what-filmmakers-need-to-know\" rel=\" noopener\">E&amp;O: What You Need to Know</a></p>\n<p><a href=\"/articles/articles/bid/66030/film-and-tv-producers-errors-and-omissions-insurance-cost\" rel=\" noopener\">E&amp;O: Cost</a></p>\n<p><a href=\"/articles/producers-errors-and-omissions-insurance-quote-are-you-being-offered-the-right-coverage-for-your-needs\" rel=\" noopener\">Are you paying for the coverage you need?</a></p>\n<p><a href=\"/articles/articles/bid/24691/steps-to-obtain-errors-and-ommissions-insurance-for-films\" rel=\" noopener\">Steps to Obtain</a></p>\n<p><a href=\"/articles/protecting-your-script\" rel=\" noopener\">Producer Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-insurance-best-practices-when-reviewing-scripts\" rel=\" noopener\">E&amp;O: Reviewing Scripts</a></p>\n<p><a href=\"/articles/articles/bid/109689/distributor-s-errors-and-omissions-e-o-insurance\" rel=\" noopener\">Distributor Errors and Omissions</a></p>\n<p><a href=\"/articles/producers-eo-what-is-my-distributor-and-financer-asking-for\" rel=\" noopener\">Documentary E&amp;O Insurance</a></p>\n<p><a href=\"/articles/copyright-reports-use-them-to-minimize-the-potential-of-a-producers-eo-claim\" rel=\" noopener\">Copyright Reports</a></p>\n<p><a href=\"/articles/articles/bid/102723/e-o-insurance-how-much-of-your-productions-format-is-copyright-able\" rel=\" noopener\">How much of your film is copyright-able?</a></p>\n<p><a href=\"/articles/articles/bid/103438/e-o-acquire-proper-permission-before-you-eat-at-mcd-or-drink-a-c\" rel=\" noopener\">Copyright Infringements</a></p>\n<p><a href=\"/articles/articles/bid/10796/title-reports-who-needs-them-e-o-insurance\" rel=\" noopener\">Title Reports</a></p>\n<p><a href=\"/articles/articles/bid/26544/script-insurance-clearance-reports-what-are-they-and-why-are-they-important\" rel=\" noopener\">Script Clearance Reports</a></p>\n<p><a href=\"/articles/articles/bid/27709/film-eo-insurance-clearances-procedures-for-film-producers-part-1-of-3\" rel=\" noopener\">Clearance Procedures</a></p>\n<p><a href=\"/articles/articles/bid/107141/film-insurance-e-o-claims-made-policies-vs-occurrence-policies\" rel=\" noopener\">Claims Made vs. Occurrence</a></p>\n<p><a href=\"/articles/filmmakers-insurance-part-i\" rel=\" noopener\">Fair Use</a></p>\n<p><a href=\"/articles/broadcasting-film-insurance\" rel=\" noopener\">False Light Accusations</a></p>\n<p><a href=\"/articles/articles/bid/102480/eo-insurance-for-film-and-tv-the-value-of-a-lawyer\" rel=\" noopener\">The value of a lawyer</a></p>\n<p>To get or not get permission: The Social Network</p>\n<p><a href=\"/articles/bid/107690/obtaining-e-o-insurance-for-your-film-production-and-preventing-litigation\" rel=\" noopener\">A production lawyer's guide to obtaining E&amp;O insurance and preventing litigation</a></p>\n<span style=\"color: #000000; font-family: Times New Roman; font-size: medium;\" face=\"Times New Roman\" size=\"3\" color=\"#000000\"> </span>","placement_guids":[],"campaign_utm":null,"css":{},"featured_image_alt_text":"","enable_google_amp_output_override":false,"css_text":"","last_edit_session_id":null,"last_edit_update_id":null,"tag_ids":[949708924,949709454,2961176071,3018572197,3018617752,3023994434,3024038054],"link_rel_canonical_url":"","published_by_id":7915797,"published_at":1649435864929,"blog_publish_to_social_media_task":"DONE_NOT_SENT","layout_sections":{},"head_html":null,"blog_post_schedule_task_uid":null,"scheduled_update_date":0,"header":null}}

The Delicate Art of Making a Bio Pic w/o Getting Permission (Part 3)

The court ruled:

Many titles, however, include a well-known name without any overt indication of authorship or endorsement--for example, the hit song "Bette Davis Eyes," and the recent film "Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean." To some people, these titles might implicitly suggest that the named celebrity had endorsed the work or had a role in producing it. Even if that suggestion is false, the title is artistically relevant to the work. In these circumstances, the slight risk that such use of a celebrity's name might implicitly suggest endorsement or sponsorship to some people is outweighed by the danger of restricting artistic expression, and the Lanham Act is not applicable.

Furthermore:

Titles, like the artistic works they identify, are of a hybrid nature, combining artistic expression and commercial promotion. The title of a movie may be both an integral element of the film-maker's expression as well as a significant means of marketing the film to the public. The artistic and commercial elements of titles are inextricably intertwined. Film-makers and authors frequently rely on word-play, ambiguity, irony, and allusion in titling their works. Furthermore, their interest in freedom of artistic expression is shared by their audience. The subtleties of a title can enrich a reader's or a viewer's understanding of a work. Consumers of artistic works thus have a dual interest: They have an interest in not being misled and they also have an interest in enjoying the results of the author's freedom of expression. For all these reasons, the expressive element of titles requires more protection than the labeling of ordinary commercial products.

And:

The title “Ginger and Fred” contains no explicit indication that Rogers endorsed the film or had a role in producing it.

[…]

Moreover, the title has an ironic meaning that is relevant to the film's content. As Fellini explains in an affidavit, Rogers and Astaire are to him “a glamorous and care-free symbol of what American cinema represented during the harsh times which Italy experienced in the 1930s and 1940s.” In the film, he contrasts this elegance and class to the gaudiness and banality of contemporary television, which he satirizes. In this sense, the title is not misleading; on the contrary, it is an integral element of the film and the film-maker's artistic expressions.

The court then summarized as follows:

In sum, we hold that section 43(a) of the Lanham Act does not bar a minimally relevant use of a celebrity's name in the title of an artistic work where the title does not explicitly denote authorship, sponsorship, or endorsement by the celebrity or explicitly mislead as to content. Similarly, we conclude that Oregon law on the right of publicity, as interpreted by New York, would not bar the use of a celebrity's name in a movie title unless the title was “wholly unrelated” to the movie or was “simply a disguised commercial advertisement for the sale of goods or services.” Under these standards, summary judgment was properly entered on the undisputed facts of this case, rejecting the Lanham Act and right of publicity claims, as well as the claim for false-light defamation.

Based on this decision, using a celebrity’s name in a film title may be permitted as long as the use of the said celebrity’s name does not explicitly indicate that the celebrity wrote, sponsored or endorsed the film, or does not explicitly mislead the viewer as to the content of the film. In the case of The Social Network, the creators did not use Mark Zuckerberg’s in the title of the movie. This may have been for artistic reasons, or the creators may have been concerned that the use of his name in the title could denote his sponsorship or endorsement, and thus could have given rise to a lawsuit.

If You Do Not Need The Permission Of The Celebrity Subject Of Your Film, Why Bother Getting Permission? 

All of the above does not prevent you from seeking permission and co-operation from the celebrity subject of your film for business reasons. For example, with permission, you will also likely get co-operation and possible endorsement from that celebrity that will benefit the financial success of the Project. In turn, however, the celebrity may ask for financial participation and creative control that you may be reluctant to hand over.

Additionally, while we have canvassed a number of situations in which you do not need to get a celebrity’s permission to make a docudrama about them, the fact is that you could still get sued. Whether the claimant in the lawsuit would be successful or not would depend on how careful you were during the making of the movie to avoid the legal issues described above. But the fact is, most people do not want to spend considerable amounts of time and cost defending a lawsuit. If you can get the celebrity’s permission, then you will have the security of not having to worry about them suing you.

Of course, one of the purposes of E&O insurance is to protect and indemnify you if you end up getting sued by the celebrity subject of your film. You may think that with E&O insurance in place, you do not have to worry about being sued since your insurer will cover the costs. But what you may not know is that a possible result of not getting permission from a celebrity to do a docudrama could be a much higher E&O deductible for cases where the individual or estate of the individual decides to start a lawsuit. In some cases your deductible could jump from around $10,000 to as high as $250,000 for that one item. For many filmmakers, having to pay a quarter million dollar deductible would be disastrous. So, in order to protect yourself and your project when making a docudrama about a celebrity, getting his or her permission may still be the best choice, even if you are careful not to avoid the legal issues relating to Rights of Privacy and Publicity, False Light and Defamation.

OTHER E&O CASES

  Jeff Young
Jeff Young, J.D. | Barrister & Solicitor | Trademark Agent (Canada and US)
jy@arenaltman.com | Direct: 604.563.1192
Member Law Society of British Columbia, Canada | Member State Bar of California, USA (inactive)

    • The Lawyer’s Lawyer
    • Educator and formerly practiced in-house with VANOC and UBCP
    • Music producer, composer and expert snowboarder
    • Called in BC (1988) and California (2010)

ALTMAN & COMPANY | Business and Entertainment Law

Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4

 
 Tarek Elmeweihi
    • Associate
    • Musician and music producer handling litigation files and entertainment contract
    • Called in BC (2013)
    • tarek@arenaltman.com

 ALTMAN & COMPANY | Business and Entertainment Law
Suite #202 – 2245 West Broadway Ave., Vancouver BC V6K 2E4

 

Page 3 of 3 (Links to page 1 and 2)

 

RELATED LINK:

E&O Insurance 101 & How to Protect Your Film Project

E&O: What You Need to Know

E&O: Cost

Are you paying for the coverage you need?

Steps to Obtain

Producer Errors and Omissions

E&O: Reviewing Scripts

Distributor Errors and Omissions

Documentary E&O Insurance

Copyright Reports

How much of your film is copyright-able?

Copyright Infringements

Title Reports

Script Clearance Reports

Clearance Procedures

Claims Made vs. Occurrence

Fair Use

False Light Accusations

The value of a lawyer

To get or not get permission: The Social Network

A production lawyer's guide to obtaining E&O insurance and preventing litigation

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